Brand Identity & Shopify Commerce
Tecton Ketones
A premium consumer brand built for trust in a noisy health category. Brand identity, AI visual assets, and a Shopify commerce system designed to educate, convert, and scale.
View live siteFrom problem to solution.
The challenge
The ketone and metabolic health category is saturated with aggressive marketing, unclear claims, and low-trust visual language. Tecton needed something different — a brand and digital experience that felt grounded, scientifically credible, and genuinely aspirational. The goal wasn't just to launch a website; it was to establish trust at every touchpoint, from first impression to subscription.
Our approach
We built the brand and commerce system in parallel. Starting with visual identity — a system that communicates scientific confidence without cold clinical detachment — we developed a custom AI-generated image and motion asset library tailored to Tecton's product categories. That visual foundation was then deployed into a fully custom Shopify experience: product pages, subscription flows, and a component-based layout system built for ongoing campaign iteration and product launches.
Brand identity & visual system
We developed a complete brand identity — logo system, color palette, typography, and visual language — grounded in the science of ketones but warm enough to connect with everyday wellness consumers. Every element was designed to communicate credibility and clarity in a category that often relies on hype.
AI-generated visual assets
We built a proprietary AI image and motion asset library that gives Tecton a consistent, ownable visual presence across product pages, campaigns, and social. Striking, science-forward imagery — produced at a fraction of traditional photoshoot costs and built to evolve with each new product launch.
Shopify website & commerce
A fully custom Shopify build designed around conversion and long-term trust. Product pages, subscription experience design, educational content layouts, and a component-based system that makes it easy for the Tecton team to iterate as the brand grows — new launches, seasonal campaigns, and category expansions without starting from scratch.
Impact that speaks for itself.
“James didn't just design our site — he helped us think through how the brand should show up in a very noisy category. Everything from the visuals to the product pages feels intentional, clear, and credible. The site is easy to evolve, and it's given us a strong foundation as we continue to grow.”
Want us to do this for you?
This is the kind of work we do every day. Book a discovery call and let's talk about what we can build together.
