Product & Web Design
OpenReel
A complete design transformation. We rebuilt OpenReel's product UI from the ground up, implemented a scalable design system, and crafted a high-impact marketing site in Framer.
From problem to solution.
The challenge
OpenReel came to us at a pivotal stage of growth, looking to elevate both their product experience and brand presence. Their existing platform lacked visual cohesion and consistency across user touchpoints — the product UI felt dated, and their marketing site wasn't communicating their value to enterprise clients with the clarity and confidence they needed.
Our approach
We led a parallel transformation across product, brand, and marketing. Starting with a full UX audit and competitive analysis, we identified the highest-friction areas in the product and the biggest gaps in their brand presentation. From there, we redesigned the entire product interface, refined the visual identity system, and built a cinematic marketing site in Framer — all connected by a scalable design system that keeps everything consistent as the team grows.
Brand refinement
We refined OpenReel's visual identity to better align with the sophistication of their product and target audience. The updated system introduced consistent typography, color, and layout principles that carry seamlessly across product, marketing, and investor-facing materials. The result is a brand that feels sharper, more premium, and built for scale.
UI/UX design
We led a complete redesign of the OpenReel product interface, focusing on clarity, usability, and visual precision. Every screen was restructured to improve navigation, reduce friction, and elevate the overall user experience. Paired with a flexible component system, the new design makes the platform more intuitive for users and faster for the internal team to scale.
Framer website
We designed and developed a high-performance marketing site in Framer that reflects OpenReel's new visual direction and product sophistication. Built for clarity and speed, the site features cinematic visuals, smooth interactions, and modular layouts that make it easy for the team to update as they grow. Every page was crafted to support conversion, from enterprise lead capture to investor storytelling.
Impact that speaks for itself.
“The entire product feels elevated. Our team moves faster, and the new site finally reflects the level we're operating at.”
Want us to do this for you?
This is the kind of work we do every day. Book a discovery call and let's talk about what we can build together.
