Product & Web Design
Dealer Reserve
An AI-powered F&I optimization platform reimagined from the ground up. Brand, marketing site, and a clean product UI built to help dealerships maximize profit on every deal.
View live siteFrom problem to solution.
The challenge
Dealer Reserve needed a digital presence that matched the sophistication of their AI-powered F&I optimization platform. Automotive finance is a high-stakes, trust-driven category — the existing experience had to clearly communicate value to dealership decision-makers while making a complex product feel approachable and credible at first glance.
Our approach
We built a dark-first, premium brand and marketing system designed around clarity, confidence, and credibility. The site leads with a precise value proposition (20x ROI), pairs it with an unobstructed product preview, and uses gold-on-black art direction to signal premium positioning. The product UI was redesigned to surface AI-recommended deals against current deals — turning a complex finance workflow into an obvious profit lever.
Brand identity
We built the Dealer Reserve identity around a precision-drawn fox mark — engineered on a strict construction grid for symmetry and sharpness at every scale. The visual system pairs three confident tones: Slate, Metal, and Sahara. The result is a premium, dealership-grade brand that signals authority in a high-stakes finance category without feeling cold or clinical.
Marketing website
A dark-first marketing site engineered for one job: get F&I managers and dealer principals to start a free trial. The hero leads with the headline outcome — 20x ROI — then immediately surfaces the product UI so prospects see the value before they read about it. Social proof, three-step flow, benefit cards, and a transparent pricing block do the rest.
Product UI
We redesigned the core rate search and deal optimization interface to make the AI-recommended deal impossible to miss. Side-by-side comparison against the current deal, clear profit deltas, and a dense but legible information hierarchy turn a complex finance workflow into an obvious profit lever for the F&I office.
Impact that speaks for itself.
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This is the kind of work we do every day. Book a discovery call and let's talk about what we can build together.
